Ori is a matcha branding project shaped by the idea of weaving connections. I built the brand from its name and story to its visual identity and tone of voice, blending Japanese traditions with a calm, contemporary London mood. The project draws on my research into storytelling, community-led experiences, and mixed-media experimentation, showing how a simple matcha ritual can feel shared and meaningful.
Through colour studies, typography exploration, photography, and tactile references inspired by weaving and origami, I developed a visual language that feels warm, crafted, and intentional.
The final brand book brings everything together, from narrative and identity guidelines to future touch-points, social media direction, and potential product lines designed for a London audience.
