Saloni Kedia

Translating stories into visual experiences

I’m a visual communication designer focused on narrative-driven work across photography, mixed media, brand identity, animation, and visually experimental projects.

Biography:

At 24, my practice is shaped by layering, experimentation, and an instinctive mixed-media approach. Learning happens through doing, often through details no one will ever notice and the occasional dehydration that comes with deep focus. Pushing beyond what’s familiar is where the real work begins, trusting each layer to teach something new.

As Van Gogh said, “I am always doing what I cannot do yet, in order to learn how to do it.” That belief drives everything here: the willingness to try, to rebuild, to experiment, and to grow through the unfamiliar.

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Work Experience:

2023 – 2024/

Freelance & Contract Designer

Worked across branding, visual identity systems, photography-led content, and mixed media outputs. Projects ranged from short-term contracts to end-to-end creative collaborations with studios, startups, and independent brands across India.

2022 – 2024/

Communication Designer (Full-Time)

Studio WorkinGrl, New Delhi

Worked across brand identity, visual systems, photography, content creation, and research-driven storytelling for commercial and editorial projects.

January – June 2022/

Communication Designer (Graduation Project)

Outhouse Jewellery, Mumbai

Visual design and photography for product styling and campaigns, including support for Lakmé Fashion Week ’22. Involved in conceptualisation, trend research, and campaign execution.

June – September 2021/

Graphic Design Intern

CCS Studio, Mumbai

Focused on publication and layout design, branding systems, and advanced digital design for editorial and commercial projects.