House of Belonging

House of Belonging is a Master’s fashion project developed as a 360° campaign. My role focused on building a cohesive visual and narrative system to showcase the collection across multiple touchpoints. The project included art direction, campaign imagery, set design, film, content planning, and visual assets designed for both physical and digital platforms.

 

I worked closely with the collection’s themes and material qualities to ensure the visuals felt aligned, consistent, and intentional. The showcase highlights my ability to translate a fashion collection into a complete campaign, demonstrating skills in visual storytelling, brand alignment, and multi-platform thinking within an academic and industry-relevant context.