Ecosystem
Brand Assets
Description:
Working with Urvashi Kaur, a fashion label known for its blend of Indian craft traditions and contemporary design, gave me the opportunity to shape the brand’s digital presence through curated content and visual storytelling. As part of my role, I developed photo and video content, created graphic assets, and helped refine how the brand communicated its identity across social media.
Collaborating closely with the team allowed me to understand the philosophy behind each collection; its techniques, handwork, silhouettes, and the cultural influences woven into the garments. My focus was to translate that depth into visuals that felt modern, grounded, and true to the brand’s artisan-led approach. This meant creating narratives that highlighted process, materiality, and the subtle elegance that defines Urvashi Kaur’s design language.
