Ecosystem
Brand Assets
Description:
Ori is a matcha branding project shaped by the idea of weaving connections. I built the brand from its name and story to its visual identity and tone of voice, blending Japanese traditions with a calm, contemporary London mood. The project draws on my research into sensory storytelling, community-led experiences, and mixed-media experimentation, showing how a simple matcha ritual can feel shared and meaningful.
Through colour studies, typography exploration, photography, and tactile references inspired by weaving and origami, I developed a visual language that feels warm, crafted, and intentional. The final brand book brings everything together, from narrative and identity guidelines to future touchpoints, social media direction, and potential product lines designed for a London audience.
