Ecosystem
Brand Assets
Description:
Cerise Pâtisserie is a luxury dessert brand based in Delhi, known for its seasonal menus, fresh ingredients, and meticulous attention to flavour. As the point of contact for the brand at Studio Workingrl, I managed their social media direction and produced all content, including both photography and video. Working closely with founder Prerna Gupta allowed me to understand the craft behind each entremet and translate her vision into a visual identity that felt refined, honest, and engaging.
My role combined art direction, content creation, and brand communication. I developed a visual language that balanced Cerise’s premium positioning with a warm, transparent tone on social media—something central to the brand’s ethos. Shooting in a fast-paced kitchen environment strengthened my ability to respond quickly, capture details with intention, and communicate the sensory qualities of food through imagery.
This project helped expand my design practice into the food industry, sharpening my skills in visual storytelling, brand alignment, and consistent narrative building across platforms. It taught me how to shape a digital presence that is both aesthetically strong and rooted in the brand’s values.
